Gear ’s product appeal was not universal, however. Gear ’s diversification into the men ’s and children ’s shoe markets and the casual apparel market. The success of the shoe sales led to L.A. Gear ’s rapid rise to third place in athletic shoe sales behind Nike and Reebok by 1990. Company founder Robert Greenberg ’s ability to design shoes that appealed to young women fueled L.A. The company revolutionized the world athletic shoe market in 1985 by developing shoes that incorporated the comfort of sneakers with the frills of fashion shoes. Gear has other licensing agreements covering women ’s and girl ’s active/lifestyle clothing, children ’s swimwear and activewear, eyewear and sunglasses, hosiery, and watches. Gear itself through a Los Angeles-based investment company, PCH Investments). Gear has a licensing agreement to produce women ’s, children ’s, and men ’s footwear (the owners of ACI also hold a stake of about 50 percent in L.A. The company ’s most significant partner is ACI International, with which L.A. Gear brand for footwear, apparel, and accessories. emerged from bankruptcy in late 1998 as a pure licensor -and former manufacturer -of the L.A. Near the end of a tumultuous decade, L.A. NAIC: 533110 Lessors of Nonfinancial Intangible Assets (Except Copyrighted Works)
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